Celebrate Tradition with Style
Discover our exquisite collection of ethnic wear, blending timeless elegance with contemporary designs.
Featured Collections
New Arrivals
Embroidered Silk Saree
Intricate embroidery on luxurious silk
Designer Lehenga Set
Stunning lehenga with detailed work
Men's Brocade Sherwani
Elegant sherwani for special occasions
Printed Cotton Kurta
Comfortable and stylish cotton kurta
Our Story
Weaving threads of tradition into the fabric of modern life.
From Heritage to High Fashion
Ethnic Threads was born from a passion for preserving the rich tapestry of cultural clothing. Our journey began with a simple idea: to make the timeless elegance of ethnic wear accessible to a global audience, without compromising on authenticity or quality.
We travel to the heart of artisan communities, collaborating with skilled craftspeople who have inherited their art through generations. Each piece in our collection tells a story, a testament to the hands that crafted it and the culture it represents.
Our Philosophy
We believe that clothing is more than just fabric; it's a form of expression, a connection to our roots, and a celebration of identity. Our mission is to blend traditional craftsmanship with contemporary design, creating pieces that are both timeless and relevant.
Sustainability and ethical practices are at the core of our brand. We are committed to fair trade, ensuring that our artisans are compensated fairly for their incredible skills, and we strive to use eco-friendly materials and processes wherever possible.
Meet the Visionaries
The heart and soul behind Ethnic Threads, dedicated to bringing cultural beauty to your wardrobe.
Aanya Sharma
Founder & Creative Director
Rohan Mehra
Co-Founder & CEO
Priya Das
Head of Artisan Relations